About Luis

Win-win collaborations
& long-lasting relationships.

Calgary-based, globally tested.
Two decades of design work across Mexico, Spain, and Canada

I have a track record of success in building and leading teams that drive product innovation and improve user experiences, utilizing multiple design tools and approaches. 

I have worked with large corporations, governments, and small startups in Latin America, North America, Asia and Europe.

My diverse global experience enables me to effectively collaborate with stakeholders and design for a range of users.

I have specialized in leading multicultural remote teams, skilled at tackling complex challenges and innovation.

As Co-Founder of IncluCity Calgary and the Executive Director of Calgary UX. I am dedicated to improving mechanisms for diverse talent and voices to be heard in the tech industry and increasing awareness of the importance of creating technology that serves everyone also working on innovating the Energy Industry as a Lead UX Designer at the Technology + Innovation Lab at Enbridge.

I am passionate about design and believe in supporting and mentoring junior designers through initiatives like the Amazing Design People List, Design Lab, PathWay Pro, University of Alberta Mentorship Program and Information Design at MRU. I value compassion and understanding and strive to create a kinder and more humane world.

My goal is to build user-centred teams that drive value to global solutions.

My professional journey has been enriched by collaborating with diverse clients and employers, ranging from innovative startups to established players.

Leadership style

  • Meaningful Goals

People thrive when work clearly aligns with their values and positively impacts the world around.

  • Harmony & Cooperation

Create collaborative environments that emphasize kindness and understanding bring out your best ideas and energy.

  • Purpose-Driven Teams

We all excel within teams united by a shared vision or purpose.

  • Independent Focus

People thrive when work clearly aligns with their values and positively impacts the world around.

  • Creativity & Originality

Foster opportunities to think creatively, solve problems intuitively, and innovate by giving imagination room to flourish.

  • Structured Flexibility

Clearly defined expectations combined with freedom to approach tasks intuitively and creatively.

Professional Timeline

My last 10 years as a User Experience Design Professional

2019 - Present

Calgary UX

Executive Director

  • Developing strategies for community involvement with a focus on diversity, equity, and inclusion.
  • Grew Calgary UX from 900 members to 4,600+ members
  • Organized 250+ events
  • Trained and managed 200+ volunteers and interns.
  • Mentored junior designers currently employed at the Government of Alberta, City of Calgary, Morgan Stanley, Helcym, J5 and W21C.

2021 - Present

IncluCity Calgary
Cofounder

  • Building and leading teams, developing comprehensive usability testing programs.

2021 - Present

Enbridge

Lead UX Designer

  • Collaborated on critical infrastructure projects, B2B Solutions, and Enterprise Applications.

2011 - Present

Sensed Solutions

UX Designer/Owner

  • Managing Design Studio specializing in UX/UI Design, Product Design, and Mobile App Design.

2018 - 2021

Paysafe Group

UX Design Lead

  • Increased Neteller registration rates by 38% (2018–2021, Paysafe) during the redesign of the onboarding flow to be progressive onboarding.
  • Achieved a 400% increase in prepaid card applications in Italy (Skrill Mastercard) (2018–2021, Paysafe).
  • Expanded Neteller remittance flows to 12 countries (2018–2021, Paysafe)
  • Led implementation of Neteller’s first crypto exchange capability with a conversion rate of 3.2% (2018–2021)
  • Increased Affiliate signup success rate to 29% (2018–2021, Income Access)

2016 - 2017

DocBoss

Lead UX Designer

  • Complete redesign of flagship product and information architecture for new products.

Let's work together

What is your next

product?

challenge?

goal?

mission?

I'm open to collaborations, consulting engagements, speaking invitations, and mentorship conversations. Happy to sign an NDA before we even start.

Work

  • Fintech & Marketing

  • Innovation & IoT

  • Engineering & Energy

Connect

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