About me

My goal is to build user-centred teams that drive value to global solutions.

My professional journey has been enriched by collaborating with diverse clients and employers, ranging from innovative fintech startups to established players in the energy and oil & gas sectors. Each partnership has deepened my expertise in delivering user-centric UX designs that drive industry progress.

Calgary-based UX Design Leader with over 20 years of experience in leadership and product design, working with large corporations, governments, and small startups in Latin America, North America, and Europe.

I have a track record of success in building and leading teams that drive product innovation and improve user experiences, utilizing multiple design tools and approaches. My diverse global experience allows me to effectively collaborate with stakeholders and design for a range of users.

I have specialized in leading multicultural remote teams, skilled at tackling complex challenges and innovation.

As Co-Founder of IncluCity Calgary and the Executive Director of Calgary UX. I am dedicated to improving mechanisms for diverse talent and voices to be heard in the tech industry and increasing awareness of the importance of creating technology that serves everyone—also working on innovating the Energy Industry as a Lead UX Designer at the Technology + Innovation Lab at Enbridge.

I am passionate about design and believe in supporting and mentoring junior designers through initiatives like the Amazing Design People List, Design Lab, PathWay Pro, University of Alberta Mentorship Program and Information Design at MRU. I value compassion and understanding and strive to create a kinder and more humane world.

Leadership style

Designing Meaningful Goals

I believe people thrive when work clearly aligns with their values and positively impacts the world around.

Harmony & Cooperation

Create collaborative environments that emphasize kindness and understanding bring out your best ideas and energy.

Humour is our super power!

Purpose-Driven Teams

We all excel within teams united by a shared vision or purpose, enhancing motivation and dedication.

Independent Focus

Build craetive spaces that help concentrate deeply, producing thoughtful, high-quality results.

Creativity & Originality

Foster opportunities to think creatively, solve problems intuitively, and innovate by giving imagination room to flourish.

Structured Flexibility

Clearly defined expectations combined with freedom to approach tasks intuitively and creatively.

Professional Timeline

My last 10 years as a User Experience Design Professional

December 2019 - Present

Calgary UX
Executive Director

  • Developing strategies for community involvement with a focus on diversity, equity, and inclusion.
  • Grew Calgary UX from 900 members to 4,600+ members
  • Organized 250+ events
  • Trained and managed 200+ volunteers and interns.
  • Mentored junior designers currently employed at the Government of Alberta, City of Calgary, Morgan Stanley, Helcym, J5 and W21C.

October 2021 - Present

Cofounder
IncluCity Calgary

Building and leading teams, developing comprehensive usability testing programs.

April 2021 - Present

Enbridge
Lead UX Designer

Collaborated on critical infrastructure projects, B2B Solutions, and Enterprise Applications.

September 2011 - Present

Sensed Solutions
UX Designer/Owner

Managing Design Studio specializing in UX/UI Design, Product Design, and Mobile App Design.

January 2018 - April 2021

Paysafe Group
UX Design Lead
  • Increased Neteller registration rates by 38% (2018–2021, Paysafe) during the redesign of the onboarding flow to be progressive onboarding.
  • Achieved a 400% increase in prepaid card applications in Italy (Skrill Mastercard) (2018–2021, Paysafe).
  • Expanded Neteller remittance flows to 12 countries (2018–2021, Paysafe)
  • Led implementation of Neteller’s first crypto exchange capability with a conversion rate of 3.2% (2018–2021)
  • Increased Affiliate signup success rate to 29% (2018–2021, Income Access)

May 2016 - October 2017

DocBoss
Lead UX Designer

Complete redesign of flagship product and information architecture for new products.

My design work

Ethical ideation meets practical results.

Versatility, tech leadership, and innovation across industries.

Internet of Things & Wearables

Fintech & Marketing

Let's chat about your next

idea.

concept.

startup.

dream.

goal.

Contact me

Feel free to reach out and share your innovative ideas. I'm always open to collaboration and can sign NDAs to safeguard our discussions and your unique concepts.

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