Step by Step is a photographic scale designed to register, evaluate and display daily changes in the user’s body. The user would be able to create every day a single picture of his/her journey to a better physical condition. This daily pic would be considered as a frame of amovie of success, motivating the user and preventing him from slowing down his/her efforts.

Problem Description

Most of the reasons why people stop doing a physical activity, following a diet, or changing eating regimens are because they do not  notice relevant changes on their appearance in a short period of time leading them into frustration, lost of desire to change and apathy.  Also conventional scales measure just one single factor, weight, but there are many benefits that are not regularly considered, like better  muscular tone, clearer skin, self assurance communicated by body language, stress relief, and many more.  Just as an example, one person could star jogging every day looking forward to loose some weight. After the first three weeks the user  notices that he/she weight the same, and feels disappointed. What is not considered is that he/she gained muscular mass, (muscles are  heavier than fat).

Solution Proposed

Step by step is a photographic scale capable of recording relevant information that other way would not be able to compare it, showing in a frame/dairy photo a track of the user’s evolution during a specific physical transformation, like going for a diet, starting a new gym routine, or pregnancy, and includes personalized tips and encouraging phrases in order to motivate the user. After capturing the information, which basically will be the user’s weight, daily photo, and the personal program this user is following according to his/her profile, the internal software of the scale will register and compare the info with past entries displaying an overall status of the progress and showing the relationship of photo/time/weight up to date. Then it will print a frame/daily pic to be filed by the user in his/her personal diary. The user can also take that photo and paste it in places where the reminder of that photo is important, like the gyms blackboard, a stationary bicycle or the fridge.

[cincopa 10561805]

User’s secuence

Step by Step is a photographic scale designed to register, evaluate and display daily changes in the user’s body. The user would be able  to create every day a single picture of his/her journey to a better physical condition. This daily pic would be considered as a frame of a  movie of success, motivating the user and preventing him from slowing down his/her efforts.

The reasons why the uses of the Zink technology are relevant to the product are:

a) Instant photographic quality, not reachable by other printing systems.

b) Reliability, it does not depends of maintenance, and reduces the material input requirements to a simple function, paper feeding.

c) Color fidelity, is quite important to capture the most minimal detail in order to appreciate small changes like color of skin or tooth whitening.

The final format of this product is 6 x 4, and the general dimensions are 30 x 60 cm.

]]> http://berumendesign.com/2009/10/step-by-step/feed/ 1 http://berumendesign.com/2009/10/zafe/ http://berumendesign.com/2009/10/zafe/#comments Sun, 25 Oct 2009 16:23:07 +0000 admin http://berumendesign.com/?p=408 Finalist in the Zero Boundaries Competition 2009

http://www.zink.com/ZeroBoundaries

One of the many resultant projects of this fortunate collaboration was the website for their project “Taste and Tonges”.

Please click here to visite www.foodcultura.org

“Taste and Tonges” is a culinary road trip destined to capture the essence of the most important cities in the world.  This compilation of colorful experiences is documented in an itinerary exposition throw America and Europe.

“Tastes and Tongs” starts in the Istanbul Biennial in 1997. It has appeared on the Food Pavilion at EXPO 2000 in Hanover and the Fundación ICO in Madrid in 2002 with the Series 15 Capital Dishes. Currently in process of Ibero American Cities series, which part of the research conducted during 2001 in Miami beginning his itinerant journey in 2004. In each city it visited, gathered information for the file Food Culture and create new works for the exhibition.

Client: Mountain Crest Brewery

Calgary, Canada / Spring 2008

Client: Mountain Crest Brewery

Calgary, Canada / Spring 2008